The Wide World of Real Estate December 4, 2023

Blue May Become Red-Hot in the New Year

December 4, 2023    Design & Architecture, Design Trends

Many paint companies have chosen a variation of this universal color as their pick for the 2024 Color of the Year.

Several choices for the 2024 Color of the Year are looking a little blue.

Blue tends to mix well with white, beige and gray, which are popular interior colors. So, blue home accessories—or even a blue accent wall—may be the perfect compliment.

Every year, major paint companies make their predictions for the hottest colors in home design in the new year. Many companies chose pink hues and eye-popping shades of reds, following the “Barbiecore” aesthetic, as their 2023 Colors of the Year. However, this color family is nearly absent from the 2024 Colors of the Year, save for HGTV Home’s choice of “Persimmon,” an earthy terracotta shade.

A move away from pinks to blues also could help sellers attract more buyers. After all, studies on color psychology often show that blue is the most popular color worldwide. And in real estate, dressing a home in a “safe bet” color is often a wise strategy for the sale.

Bright Baby Blues

Brighter and lighter blues, rather than navy and darker blues, take most of the spotlight in the 2024 Colors of the Year. Brighter color schemes, in general, are a lasting trend.

Here’s a rundown of the blue hues among the 2024 Colors of the Year.

Benjamin Moore: Blue Nova

Blue Nova
Photo credit: Benjamin Moore

Dunn-Edwards: Skipping Stones

Skipping Stones Blue
Photo credit: Dunn-Edwards

Valspar: Renew Blue

Renew Blue
Photo credit: Valspar

C2 Paint: Thermal

Thermal Blue
Photo credit: C2

Sherwin-Williams: Upward

Upward Blue
Photo credit: Sherwin-Williams